Brands need more content than they can produce. This track teaches you to make video, image and voice work at scale with AI and to run it as a content agency.
Toolkit
Combine established analytics tools with AI-assisted analysis and reporting. Use Google AI Studio to prototype applications and n8n to connect tasks within data and reporting workflows.
Curriculum
Sources, structures and what good data looks like.
Get messy data into a usable shape.
Ask better questions and check the answers.
Charts that make a decision obvious.
Build dashboards people actually open.
Headcount, attrition, hiring and performance data.
Turn findings into recommendations.
A full analytics project with dashboard and write-up.
Why this pathway
If spreadsheets and recurring reports dominate your day, this pathway helps you develop a more structured approach. Build analytical foundations and learn to use AI to support your work, while keeping responsibility for the accuracy and interpretation of your findings.
For HR professionals, the Data and HR Analytics programme connects these skills to workforce data and people-related business questions.
Practise turning an inconsistent dataset into a management dashboard, preparing a concise analytical report or connecting data tasks into a reporting workflow. In the Data and HR Analytics programme, apply these skills to workforce questions and HR reporting. These are example applications; confirmed projects appear in the curriculum.
Skills
Also available
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